Synectics

1961

1. Problem as given
2. Making the strange familiar - analysis
3. Problem as understood (1)
4. Operational mechanisms - analogy
   • personal - identification (grok)
   • direct - resonance & magic
   • symbolic - isomorphism (Media Ecology)
   • fantasy - suspend the accepted
5. The familiar made strange
   • distort
   • invert
   • transpose
   • (MIT questions)
6. Psychological states
   • Involvement
   • Speculation
   • Deferment
   • Detachment
   • Autonomy
7. States integrated with the problem
   • Hedonic response
8. View point - perspective, framinology (1,2).
   • Metaphor
   • Generative Metaphor
   • (induction, generalities)
   • Metaphoric Conjunction
   • play
     • association
     • speculation
     • irrelevance
9. Solution (or new question)

Source: William J. J. Gordon, Synectics, 1961.