| |
|---|---|
A composite function of the relationship and the situation having a multidimensional nature.
| Dimension | Interpretation | Contribution |
|---|---|---|
| 1. | Competitive and hostile vs cooperative and friendly | Relation and Situation |
| 2. | Superficial vs Intense | Relation and Situation |
| 3. | Equal vs Unequal | Relation |
| 4. | Formal vs Informal | Relation |
| 5. | Socioemotionally oriented vs Task oriented | Situation |
INDSCAL with five dimensions accounted for 87% of the variance (4-77%, 6-89%)
| 1. | "The relations and situations contributed fairly equally to the cooperativeness and intensity of the communications." |
| 2. | "The particular situation or task determined almost entirely how task oriented the communication was likely to be." |
| 3. | "The relationship was the primary determinant of the formality and equality of the communication." |
In a later study, (1976), dimension 1. split into two distinct dimensions.
| 1. | Cooperative vs Competitive |
| 6. | Pleasant vs Unpleasant |
Dimension 3 was also re-titled.
| 3. | Equal vs Dominance |
Verbal content (only) (1, 4, & 5)
Affective and Verbal content (2, 3, & 6)
Source: Dr. Myron Wish (Bell Labs), Industrial Research, 11/15/75.